- UX Vision
- Businesses want to share their ideas with the community. We seek to democratize access to ad creation tools once exclusive to power users
Week 1 research
The first week was focused on discovering and speaking with designers around the company. The results from those 1 on 1 meetings are these 2 personas, the small business owner (SMB) and torso to %90 (P90). I saw these users forming the bulk of the product's target audience as their use cases align with the value that the Ads Manager App (AMA) provides. I created these personas as tools to help me efficiently run collaborative design sessions and communicate my design intentions.
Small Business Owner
My phone is the primary device. The small business owner is conservative and not willing to try something unless its been proven. Attraction to AMA is convenience.
Torso - P90
I'd like to check insights on the go. The Torso - P90 advertiser runs multiple campaigns for his firm at once. Attraction to AMA is metric tracking and fast editing, not creation due to lack of features in creation flow.
7 peer interviews
My mentor gave me one peer interview lead, with the expectation that I'd discover more on my own. My objective with these interviews were 2 fold. First, I wanted to learn from designers who have worked on the carousel ad format in the past. My 2nd objective was to understand both the short and long term directions the platform was going in. In the end, I interviewed 7 people whom provided me with a rich amount of information—enough to formulate hypothesis with which to begin ideating on.
